The first time I met with Carey Salvador we connected instantly. On one rainy winter morning over strong Habit coffee, we talked on end about home design, our mutual love of antiques and the rich history held by objects from the past. Carey had reached out to me to potentially create the branding for her new venture, Pigeonhole Home Store, a vintage and new home goods shop set to open in Victoria's Fernwood neighbourhood. By the end of our first meeting I was certain that the shop would be warmly embraced by our city and I was beyond excited to create the branding for this wonderful new addition to the community.

Inspired by shop signs from the past, I went to work designing a type-based logo reminiscent of general stores from the early 1900's. Collaborating with my friend and fine furniture maker Christen Lalonde, the signage on the Begbie Street side of the building consists of handcrafted wooden letters, fastened with copper piping to compliment the beautiful brass light fixtures. Classic gold decals grace the front door and transom.

Close to six months later, Pigeonhole Home Store has opened it's beautiful door at the corner of Stanley Avenue and Begbie Street in the vibrant Fernwood neighbourhood.